Eporu, was born from a deep research about the Venezuelan roots. The client wanted a naming that was “Venezuela expeditions”, which I started by discarding mainly because the name “Venezuela” was already registered and the word “expeditions” in English, I felt that it did not convey that sense of tradition and rootedness for the country since the language spoken is Spanish.
From there the word “Eporu” was born, which in Pemón Lenjuage, means “to find-get”, reflected in this brand we give it the meaning of finding something beyond a trip, to know while we travel through our country. In every trip we make, we find something that truly makes us fall in love with our land even more. Eporü, is part of our roots as Venezuelans, and as a brand we want to transmit the roots and love we have for Venezuela.
