Vita Monty, a brand that fuses the richness of Venezuelan tradition with the freshness and creativity of food products. Born from the combination of the names “Montalbán” and “Foody”, it represents a vibrant brand full of flavor that will provide the best products made in Venezuela. Its name evokes mountains, ecology and well-being.
Vita comes from Latin and means “life”, we relate it to vitality and health.
On a conscious level Vita Monty conveys a clear and direct message, a brand focused on the family and the care of their loved ones through quality food products.
Figure: The use of the merged name and human figure emphasize the emotional bond and personalized attention Monty seeks to offer. Not only do we get to see a mother figure in the logo, but also the silhouette of a mountain to maintain the company’s roots.
On a subconscious level, the logo evokes feelings of warmth, protection and trust. The mother figure provides a sense of security and attachment, generating an emotional connection with the target audience. The simple and friendly design conveys accessibility and closeness, which reinforces the idea that Vita Monty is a brand that cares about the well-beingand happiness of the family.
